What is the 7 Graces of Marketing with Author Lynn Serafinn

November 29, 2011 by Roy Martina
Filed under: Events, Featured 

(1 votes, average: 5.00 out of 5)

 Loading ...

Today I have the great pleasure of being the host on Day 2 of the Virtual Blog Tour of author Lynn Serafinn whose book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell launches on Amazon on Tuesday December 13, 2011.

Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.

Yesterday, Lynn visited Linda Joy Myers at http://www.bookbuzzr.com/blog/author-interviews/lynn-serafinn-talks-about-the-7-graces-of-marketing-for-authors/, where they talked about 7 graces/sins and collaboration.

Today, I’d like to share with you a recent interview I had with Lynn when I got to ask her some questions about marketing disease, traps and the positive side.  I hope you enjoy it.

——-

Roy Martina: How does marketing relate to disease in our society today?

Lynn Serafinn: That’s a great question, Roy, and pretty much my entire book discusses this. To put it into a nutshell, it has to do with two things. First, “old school” marketing uses things like fear and manipulation of our sexual identity to created anxiety and insecurity, so as to persuade us to buy things. And the thing is, this is happening almost non-stop, as marketing is simply all around us. As a holistic medical doctor, I am quite sure that you have seen first hand how profoundly chronic stress and anxiety can impact our physical, mental and emotional health. We can see this in our modern society in the overwhelming increase in the use of anti-depressants, as well as a rise in people suffering from adrenal burnout, which is can trigger many auto-immune imbalances.

The second thing that links marketing to disease is how it persuades us to consume more than we actually need. One of the ways it does this through the practice of  “obsolescence”. When businesses and marketing try to get us to consume more than we can use, it not only puts a strain on our economy, but also on our natural world. This is a major topic in my book, and I discuss this in great detail in my chapter on the “Deadly Sin of Scarcity.”

Roy Martina: What negative traps should one look out for when it comes to marketing?

Lynn Serafinn: I’d put the “negative traps” into two categories. The first category is what I call “The Three Furies” of marketing, which are 1) fear; 2) sex and 3) humour. These Three Furies appear in marketing in so many different ways, and all of them have the impact of conditioning us to buy rather than empowering us with conscious choice. Some people might wonder why “humour” is included here as a negative trap, but really if you get right down to it, most humorous marketing creates an impact of simply building brand identity, where we lean towards a product simply as a result of liking the marketing, rather than necessarily consciously choosing the product itself.

The second “negative trap” is what I call “The 7 Deadly Sins” of marketing:

1. Disconnection
2. Persuasion
3. Invasion
4. Distraction
5. Deception
6. Scarcity
7. Competition

Disconnection (from ourselves, Source, our businesses, our audience, etc.) is really the starting point for all the other “Deadly Sins.” As soon as we feel disconnected within any of our “7 Key Relationships” (another section in the book), it gives us permission to exploit and create imbalances in the world.

Roy Martina: What are the best positive marketing techniques which can change how we view marketing currently?

Lynn Serafinn: Well, I wouldn’t necessarily call them “techniques,’ I have to say that “The 7 Graces of Marketing,” for which the book is named, are the best, positive attributes of marketing we can embrace. These are:

1. Connection (as opposed to Disconnection)
2. Inspiration (as opposed to Persuasion)
3. Invitation (as opposed to Invasion)
4. Directness (as opposed to Distraction)
5. Transparency (as opposed to Deception)
6. Abundance (as opposed to Scarcity) and
7. Collaboration (as opposed to Competition)

Just as Disconnection is the foundation for all the “Deadly Sins,” the Grace of Connection (to our Selves, Source, our businesses, our audience, etc), is the foundation for all the other Graces to thrive and grow.

We can no longer live in a disconnected, competitive world. Our wobbling economy is telling us this; so is our precious natural environment, which is suffering so badly from our own Disconnection from her. My hope is my book The 7 Graces of Marketing will help inspire both business owners (from sole proprietor to multinational corporations), as well as consumers, to start the wave of change back to Connection and all the other wonderful Graces that are really a part of our humanity.

———-

I hope you enjoyed this interview with Lynn Serafinn and that you’ll check out her book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell at http://the7gracesofmarketing.com/book-launch/pages/pre-launch.html

Here’s why:

The 7 Graces of Marketing Telesummit

A FREE 7-Part Online Happening!

December 6th-9th, 2011

Register at http://the7gracesofmarketing.com/free-telesummit

When you visit the page at the link above and request a “launch reminder”, you will automatically receive a FREE pass to Lynn’s 7-Part online happening “The 7 Graces of Marketing Telesummit” with an illustrious panel of 24 bestse